. Brand India Engineering is being led by IBEF, under the aegis of the Department of Commerce
. Over 40 Indian companies participating at The Big 5, Dubai

New Delhi, November 23, 2015: Aiming to increase and improve perception about Indian
engineering products in the overseas markets, the Brand India Engineering campaign has made a
strong presence at The Big 5, Dubai. This is the first major international event executed under the
Brand India Engineering campaign. IBEF, the nodal organisation for the campaign, has activated
strategic branding positions to highlight the strengths of the Indian engineering sector in the area of
Pumps & Valves.

Scheduled to be held from November 23-26, 2015, The Big 5 is one of the world’s major building and
construction shows with a participation of over 3,000 exhibitors from more than 52 countries. IBEF
has showcased the strengths of Indian engineering in the Pumps & Valves sector by using mediums
like print and outdoor advertising at the World Trade Centre, Dubai.

Over 40 Indian companies are participating at The Big 5 this year. Names like Shakti Pumps, Crown
Laminates, Sudarshan Extrusions, Silicon Laminates, Jain Irrigation, Gandhi Automations and
Ashirvad Pipes are the few leading companies participating at The Big 5 this year. The Indian
manufacturers are looking for greater interaction with UAE companies and customers as well as
scout for opportunities in both inward and outward investments.

The combination of a strong showcase by Indian companies backed by a strategic branding campaign
from IBEF is expected to successfully highlight India’s capacity to contribute to major developments
in the UAE and other Middle East markets.

Describing the GCC (Gulf Cooperation Council) region a key market for Indian companies, Mr Ravi
Capoor, IAS, Chief Executive Officer, IBEF, said, “Trade relationships between the GCC and India need
to traverse beyond the conventional exports and imports. India could use its expertise in the
engineering sector to meet the requirements of GCC countries with large Indian conglomerates and
a strong base of small and medium enterprises.”

Both India and UAE have always been dynamic partners in trade and economic relationship, and the
bilateral trade has grown tremendously to US$ 59 billion last year and both governments have
agreed to boost trade by 60 percent over the next five years.

Mr Capoor added the Big 5 is a great opportunity to showcase ‘Made in India’ products and an even
greater platform for Indian manufacturers to highlight the quality and the value proposition they
offer.

With a focus on key product segments like Pumps & Valves and Electrical Equipment & Products, the
Brand India Engineering campaign aims at helping the industry reach the sophisticated high-end of
the product spectrum in the engineering sector.

About Brand India Engineering:

Brand India Engineering campaign is a significant initiative being led by India Brand Equity
Foundation (IBEF) under the aegis of the Department of Commerce, Government of India, to
highlight the value proposition that Brand India Engineering presents today globally. Synonymous
with Quality, Innovation and Technology, Brand India Engineering campaign aims at increasing and
improving awareness about Indian engineering products in international markets.

Pawan Chabra
Manager – Knowledge Centre
India Brand Equity Foundation
pawan.chabra@ibef.org